Public places with excessive movement, such as airports, government offices, banks, etc., require adequate navigational or wayfinding guidance. The absence of the same can leave visitors confused and create a negative first impression of the area.
For banks, in particular, the lack of an effective wayfinding system can reflect poorly on their efforts to keep customers satisfied. In 2017, a report outlined that 90% of Indians prefer visiting the bank’s branch over Internet banking. In 2019, a Deloitte study revealed that bank branches are preferred by 57% of Indians for mortgage refinance, 44% for wealth management, 50% for checking accounts, and 36% for credit cards.
Of course, these numbers would be a bit different today, considering excessive Internet penetration. However, a large number of people still visit banks every day. The elderly population visits banks more frequently than the younger generation. That makes the wayfinding signage and associated signage implementation strategy extremely critical.
Therefore, banks require comprehensive and meticulously planned signage solutions. That said, here are some best practices to follow when installing the perfect wayfinding signage in banks.
1. Direct, Inform, and
Customers are constantly in need of being directed to the appropriate location for queries and then directed again to the appropriate solution provider. This directing and redirecting can be made easier with proper signage, such as information about the designated area, an employee directory, desk numbers, designation plates, and so on.
In some cases, banks also need promotional information on signage to increase traction and inquiries about an offer. Thus, it is critical for banks to include informational and directional signage for sharing information and wayfinding. These signs must serve their purpose and should not be confusing to people. Even the exterior of the banks must facilitate easy movement of vehicles across entrance points and emergency exit areas.
2. Keeping it Modular, Clean, and Sophisticated
A bank must maintain its relevance and stature in the eyes of its customers, so its signage system needs to be sophisticated and to the point without information overload. Clarity is the best bet for winning the signage game.
Modular signage can help with this because it is flexible, adaptable, and versatile. Cosign’s products, such as Strato, and Module plus indoor provide a clean look specifically for financial establishments.
3. Right Material Goes a Long Way
Investing and selecting suitable materials for banks or other busy buildings is critical for making wayfinding worthy and sustainable. Aluminium is a popular choice for both external and internal signage. The material is ideal for use in direct sunlight or to add some aesthetic appeal to the overall signage strategy for the interiors.
Aluminium is a non-rusting and weatherproof material, making it an excellent choice for places like banks. In addition to these characteristics, aluminium is lightweight and inexpensive, making it a strong contender for the best material for signage solutions.
Things To Keep in Mind for Best Bank Signage Strategy
The Location of the Bank
Rural India has over 52,000 bank branches. On the one hand, the urban population might look for a self-explanatory signage system with minimal guidance. Conversely, the rural population might need extensive help from the tellers and executives because of literacy issues.
The bank’s location alters the overall signage strategy, something that’s critical to keep in mind when modifying or scaling the bank’s wayfinding signage strategy. Overall, the signage systems must be relevant for accommodating the people in particular and not just brands.
Multi-Language Requirement
Each region, city, or state has its own language in India. Language requirements for wayfinding signage must be met based on the branch location. To make the strategy work for the local population, it is critical to use language that is accepted and understood. To reach a wider audience, the signage must include text in both regional and mass languages.
A Balance Between Basic and Modern
Many business owners or building operations managers go overboard when it comes to developing a signage strategy. However, banks must have a familiarity factor above everything else. There must be a careful selection of designs that are appropriate for the public, and text visibility must not be hampered. Therefore, evaluating the critical design elements is important.
How Can Cosign Help?
Every public or privately owned bank must provide the best signage solutions in order to ensure a pleasant visiting experience for the public. This kind of experience can be provided through exceptional service and accurate information, guidance, and wayfinding.
Each sector’s signage strategy is unique and serves a distinct purpose based on the visitor’s profile and the establishment’s location. We at Cosign use our extensive experience to develop the best signage strategy for various use cases, such as wayfinding or advertisement. For more information about how we can help, connect with us here.
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