Every brand is now extremely careful when it comes to maintaining a particular brand tone and identity. In addition to offering a variety of services, infrastructure, and other crucial elements, well-designed signage adds an element to a company’s credibility and persona.
In 2024, the signage market is estimated to be valued at $39.6 billion. Seeing the prominent growth, a report suggests that by 2034, the market is going to grow at a CAGR of 6.6% with a probable valuation of $75.4 billion.
While digital signage is also becoming more and more popular in the modern world, modular signage is still the best option for features like wayfinding due to its unparalleled benefits and use cases. Businesses can save a lot of money and time by customizing and maintaining modular signage. As a result, both residents and visitors can identify the required business areas, and the businesses can use their capital to expand their operations, rather than spending it on wayfinding solutions every now and then.
Modular signage options help businesses—such as corporate offices, hospitals, airports, colleges, and so on—cut expenses and concentrate on their core competencies. Here are a few ways in which modular signage can reduce costs for any kind of business.
Little investment when starting out
Almost all organizations may be aware of the concept of signage and its importance, but they may not have the resources to invest heavily in the idea. Modular signage is an excellent way to begin experimenting with signage at your premises with the help of the right signage partner. Modular signage solutions do not need extensive budgets – be it for corporate offices or retail establishments – because these types of signage typically come in standard designs, can be produced in bulk, and procured quickly. Companies can expedite the process without investing a great deal of time or money. Signage companies can provide a pool of reasonably priced products that meet the needs of the project in no time.
All modular signage needs standard components, such as panels, accessories etc. This enables mass production and lowers the cost of the process, which can be extremely high for individually made and customized signage. Installing these signs does not require any technological know-how or equipment, and it is quite simple and straightforward. The concept behind modular signage is to leverage straightforward concepts to develop a comprehensive, highly effective signage strategy without going over budget.
Lower maintenance costs
Any and every business wants to avoid spending a lot of time, money, or resources on maintenance. The thoughtful design and material selections of modular signage allow for lower maintenance costs as well as intervention. These signs rarely need to be replaced or renovated since updates to the information are easily possible. This reduces the maintenance costs to a greater extent without affecting the operations of the business.
Modular signage allows for fast and easy changes to the displayed content without the assistance of a specialist. All that must be done is to update the signag with the new information, which is basically printed information on the correct size material. This change of information and process is generally explained by the signage partner while handing over the project. As a result, the entire procedure becomes economical. Furthermore, modular signage is a great option for both indoor and outdoor use because it is constructed with materials that are resistant to corrosion and wear and tear.
High flexibility for better solutions
The materials used to make modular signage are usually very flexible and malleable, which makes it easier to create the best designs. This flexibility may also be used to add new signs or relocate the entire signage collection to a different location. Businesses frequently grow, and as they do—a new wing in a hospital, for example—their signage strategy must also adapt to accommodate the new space. Using modular signage makes it incredibly simple to reinstall the necessary signage quickly and uniformly throughout the facility, maintaining the brand identity.
Businesses can save a significant amount of money by planning, designing, and installing signage with this kind of flexibility. Additionally, companies have the option to alter the signage’s content for a better and more refined version without sacrificing the upgrade’s turnaround time. In addition to saving a ton of money, this autonomy gives businesses the freedom to adjust the course of action to suit their needs, goals, and financial constraints.
Better durability and longevity
Long-lasting materials are used to create modular signage. Aluminum is a material that is well-known for its malleability and ease of use, and it offers better durability. Signage can be made with PVC, acrylic, or even wood in certain cases. However, the material selection is very important when it comes to cost savings because signages are frequently placed next to hot spots (indoor signage) or exposed to harsh weather (outdoor signage). Investing in strong, long-lasting materials that are prone to regular wear and tear, corrosion-resistant, weather-proof, etc., is a great way to save money on modular signage.
Better durability and longevity
Due to these factors, modular signage can significantly reduce the amount of money that would otherwise need to be spent on ongoing maintenance if an incorrect material is selected. When it comes to refurbishments, repairs, and maintenance, modular signage saves a lot of money because it is made of high-quality materials and can withstand any situation.
Sustainable value chain, easy to reuse
According to a McKinsey survey, more than half of the CEOs prioritized making sustainability a strategic goal for the company. The requirements are changing dramatically in line with the changing times. Businesses are investing in modernizing their processes, technologies, and value chains to make their business highly sustainable. For this reason, they are collaborating with companies that sell environmentally friendly goods that are simple to recycle and have low carbon footprints. When it comes to Cosign, we make sure that the components that go into making our modular signage are readily recyclable or reusable, which provides momentum to the sustainability wagon.
Modular signage, made with the right materials, ensures sustainability. Even after a considerable amount of time, these signs are easily replaceable and do not need to be thrown away. This kind of signage adds a significant amount of value to the business and is perfect for recycling. With rebates and other incentives for businesses from the government, businesses can expect returns on their value addition in one way or another, in addition to cost savings, by implementing the appropriate material and signage strategies.
Want to add modular signage to your upcoming facility or refurbish an old building? We at Cosign have over 30 years of experience, offering modular signage solutions to large-scale buildings. Get in touch to see our product offerings or discuss your signage strategy.
